What Is A Blog?

Posted on : 20-06-2011 | In : Blog Writing

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So, you have heard the term ‘blog’ and want to know what it is all about? There are a number of ways to answer the question.  Let’s begin with the origin of the word: The word Blog originated from the term web log which means a journal written online and accessible to users of the internet.

There are two types of blogs- personal blogs and business blogs. In the beginning it was considered as a tool for personal expression. However, corporates today use blogs as effective marketing tools. Using this medium, a company can demonstrate its thought leadership and domain expertise.

Personal Blog: Personal blogs are normally written by one person and are updated pretty regularly. Most authors treat this space as personal diaries where they can write about their activities, thoughts, inspirations, their perceptions about life, politics, movies, sports and anything and everything.

Business Blogs: Over the years, businesses realised that blogs are powerful marketing tools. They started integrating this powerful marketing medium into their website or started separate blogs in their business names. This helped them connect with more customers and increase their reach. Unlike personal bloggers, business bloggers writes product reviews or other useful information which their customers can use.

How To Create A Blog?

Now that you know a little bit about blogs, you might want to start one for yourself. Here are a few tips that help you set up a blog:

Choose free blogging software: There are many free blogging software like WordPress or Blogger.com. Identify one such free blogging software.

Create an Account: Once you have identified the blogging platform, fill in the required information and register an account. This is as simple as creating an email account.

Select Your Domain, Theme and Other Options: When registering for a new blogging account, you need to choose a domain name. The domain name is going to be your blog’s name. Before you start posting, just look around. There are many features like theme and comment moderation that you can customize. You can also start posting without any customisation.

Start blogging: Once you’ve got a domain name and selected you are settings, you are ready to publish your first post.

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